Hi, I am Will, and I am the founder of SWAN. I have been messing around with geometric designs for years, one day I created a few which I thought would look great on t-shirts. After trying a few different prints for myself, I decided to launch SWAN in 2019 to see if anyone else liked the prints.

The first collection was just t-shirts and sweatshirts, which went down really well, so I decided to create a new collection with a larger product range. Now we create t-shirts, hoodies, sweatshirts, bottoms, and hats. I am very excited to see where the brand goes next and for you to join us on our journey.

I didn’t want SWAN to be another fast-fashion brand where the garments and prints don’t last. This is why all of our products are made from high-quality, sustainable materials.

If you would like to know more about SWAN or just want to have a chat you can get in touch through the Contact page, DM us on Instagram, or even just DM me directly @willptswan.